Around a year ago, I read an article in the newspaper about a young woman who, after recognising that her skin tone didn’t really suit the lipstick shades she wanted to wear, started making her own beautifully
pigmented lipsticks in her shed. She eventually named her brand MDMFlow. On Saturday evening, I got to meet this woman and by gosh, it was an experience.
What Florence has done here with her brand is nothing short of impressive. I was lucky enough to be invited down to Harvey Nicholls Beauty Bazaar in Liverpool at the weekend to take part in a little lipstick making session and meet Flow. We also got to have a chat with her and discuss what she’s done to make her brand unique and appealing to the beauty market.
Unfortunately, I had work so I was a tad late and missed out on the actual workshop but my boss was kind enough to let me go early enough that I didn’t miss the whole thing (thanks Denise, if you’re reading!) When I arrived, I was handed Prosecco (always the way to a blogger’s heart!) and was able to ask loads of questions about the brand and the processes undertaken to make the product. The girls saved me a couple of lipsticks and they’re nothing short of GORGEOUS.
The packaging is phenomenal. There’s actually no other word for it. It’s completely recognisable as being a part of the MDMFlow range and I’ve honestly never seen any packaging like it. I love the shape of the little gold bullets and I definitely would feel really fancy whipping them out for a touch up on a night
out. I’m not sure I’m quite brave enough to fashion this gorgeous glittery pink, Barbie Unicorn, but the nude, which the group named Snog a Blogger (amazing!!) is absolutely stunning and will definitely become a staple part of my make upkit. Her range is mainly marketed at black women, but her lipsticks definitely suit every skin tone- they appear differently on everyone which makes them highly marketable and a perfect purchase for anyone looking for lipsticks a little out of their comfort zone. Her colours range from classic reds and nudes, to deep purples and bright blues.
As a personal brand, Flow is the epitome of empowerment. Her bold colours definitely reflect her boldness, and even her brashness at having the guts to quit a join to pursue her dreams. The event was one which I enjoyed a lot more than previous beauty events- it was absolutely amazing to meet the brains behind the operation rather than just a PR team and see the passion behind the brand first hand. It was also really interesting to see the lipsticks being made right in front of us – it made the experience all the more personal and makes you realise just what is involved in creating these sorts of products. I had a quick swatch of the lip-glosses as well and I definitely think I’ll be treating myself at the end of the month on pay day as they are probably my favourite part of the collection. They paint on glossy and dry matte, which is my favourite type of lip-gloss. I’m eyeing up the reds, of course!
Thanks so much to Flow and Liberty for the invite, your brand is amazing and I can’t wait to see where you head next with it!